Red Dot

Alpine Hearing Protection has won the Red Dot Award for the design of its latest earplugs. The jury of this prestigious design price applauded the “high quality and the innovative ability” of the earplugs. Alpine is now permitted to use the coveted quality seal on the SleepSoft, PartyPlug, FlyFit, SwimSafe, Pluggies Kids, WorkSafe and on the MusicSafe Pro and MusicSafe Classic. The hearing protectors will be put on display in the Red Dot Museum in Essen, among previous winners such as Audi, Apple, BMW and Philips.

Excellent design

The Red Dot Award was founded in 1955 and is considered to be the most valuable award for excellent design. In addition, it is the biggest design competition in the world. This year, the jury received almost 5000 submissions from 56 countries. The two product lines of Alpine were both awarded in the category Product Design. According to the press release of the Red Dot organization, ‘the winners of the Red Dot Award: Product Design 2015 have displayed incredible performance, meaning that they were rightfully successful in the biggest design competition in the world.’

Dutch Design

Director Peter de Roode of Alpine Hearing Protection is extremely proud of the awards. Over the past years, we have done extensive research to innovate and improve the existing design of our hearing protector. It proved to be quite the quest, but the fact that we have won two Red Dot Awards is a direct result of that and I am very happy with it. It also shows that our decision to work with Dutch designers, has been the right one. We are a Dutch company and we wish to show that by using as much Dutch Design for our products as possible.